Check Point Price List is no longer public

I was (not exactly pleasantly) surprised this morning to find out Check Point Price list access now requires valid User Center account.

Japanese part is still in public zone, but not the regular price list. Not anymore.

I do know it takes only 2 minutes to set up a new account to access price list. In my personal case I use partner quote tools for years.

But what about any new and/or potential customers, Check Point? Why should you have to limit access to the major reference tool?

What's the point?