I am sincerely surprised today.
My Check Point SE just told me that just this year Check Point is giving away free permanent licenses for Identity Awareness Software Blades.
Apparently these licenses are not only have zero price tag, but also have free lifetime maintenance.
I am still waiting for an official document, but it is about time to call all your customers who are even remotely interested in the feature.
The action is limited till the end of the year.