PAN and Check Point are known to attack each other. If I understand it correctly, PAN is chasing Check Point customers for years. I guess, we need to thank them for it. That is the main reason Check Point was so aggressive to introduce Identity Awareness and Application Control features. Anti-Bot software blade is taking the race even further.
But that was a cold war two years ago. It was a feature race. Now the tention seems to get more and more hit.
PAN has hired mythbusters to show some rather humiliating competitive analysis.
Check Point did not go so far, but take look at this site, "Facts or Hype". The argument is getting hotter.
I wonder when it finally makes to court. What do you think?